Getting great information from an analytics tool is a start to understanding your website’s performance. But sometimes you want to dig into your data a little bit more. That’s where the Google Search Console comes in. It provides incredible value to agencies. If you’ve never used it, now’s the time to start. Here’s why an agency should use Google Search Console to audit their websites.
Few free things provide this much value. The Google Search Console has full capability to do what you need. If you don’t like using free things because they’re too simple, this product is the one to change your mind. Easy to use but so much valuable information and the best part is it doesn’t cost you anything. This is probably one of the easiest things to set up as far as SEO and analytics go. It’s a short process that won’t give you a headache.
Monitor How People Get to Your Website
You can get great data from analytics tools. But sometimes you want to monitor the statistics on each page and dig for more information. Google Search Console lets you do that. Because it’s not always about how you rank. It’s sometimes about how you could rank. To find out how you are getting traffic and how you could get more traffic, use this tool.
Get Custom Reports
This is a great tool because you can create different kinds of reports. Queries, countries, search types, dates, and pages are a few of the types of reports you can make. Basically, Google Search Console fills in a ton of gaps that come with your analytics reports.
Troubleshoot Mobile Issues
Mobile is an enormous factor in online visibility. Track different issues with the mobile version of your web page using Google Search Console. You will get much better search rankings because of it. You don’t have to be an SEO expert to benefit from Google Search Console. If you are one, the tool will still be useful to you. It works for entrepreneurs, website owners, and others. But it’s an amazing tool for agencies. Everyone at your agency will be able to use it. You might not need that level of functionality! But it’s there nonetheless.
Information is Valuable
The best reason to use Google Search Console as a marketing company is that the information is relevant for marketers. It’s perfect for a lot of folks on the internet. But it’s pretty much a dream for a marketing company because of the value of the information. Specifically, people at marketing companies need detailed reports about where their traffic is coming from. Analyze click-through rates. Find sources of organic traffic compared to paid traffic. And see the keywords people are using to find your site. People tend to abandon sites that don’t load quickly. Google Search Console will tell you if you are loading slowly. It works on the mobile site too.
Marketers should always use a tool that allows them to find out where the traffic is coming from. That’s the main reason they are marketing online, besides the audience size. Things are trackable. You can measure results. Maybe Google was reading marketer’s minds when they made this tool.
Google Search Console Gives You Updates on Manual Actions
There are a few reasons that Google might take manual action against your website. They are never fun to deal with. Neither is the ranking penalty. But this is a great way to find out why you’re not ranking. You don’t normally want to see anything in the Manual Actions section of Google Search Console. But it sure beats wondering why you’re not getting as many clicks for weeks on end.
Check Your Indexing and Links
This is one of the major features of this tool. Here, Google will tell you how your index is functioning. You can also check how individual pages in your index are showing up. If there are errors, you can jump on them quickly. You can also check how many links are pointing to and from your website very easily. This is a great function because link-building is important for SEO. It’s not as important as it used to be, but it still matters.
So don’t be afraid to use a free tool that can help you understand your ranking and where your site is going. Google Search Console is THE tool that should be in everyone’s SEO toolbox. If you have issues with it, feel free to reach out and we can help get you up and running.