There’s no denying the importance of a first impression. In order for your client to feel confident that your agency is the best there is, you need to make a welcome call. An organized, and precise welcome call can make your client feel at ease about any doubts that they might have.
Clients love an upbeat and pleasant call that’s all about them, their issues, and how you can resolve them. If you’re looking for a long-lasting relationship with your clients, the welcome call is a great first step.
Why Are Welcome Calls So Important?
They’re important because they allow you to set yourself apart from your competitors. Your clients likely have had bad experiences with other digital marketing agencies who failed to deliver on their promises. You need to reach out and tell them exactly why that isn’t going to be the case with your agency.
By researching the client, you can make sure that you alleviate all of their fears with a welcome call. Think about it, people want to present the best side of themselves on a first date, as well as a job interview. This isn’t any different. This is the impression that your client is going to have about you and your agency.
How Do You Make Sure That You Are Prepared For Your Welcome Call?
There are different ways to prepare yourself for a welcome call with your new client. By following these steps you’re making sure that your client feels comfortable, and that they can ask about any questions or concerns that they might have.
Start With A Short Introduction- A short introduction with a calm and pleasant tone of voice is essential. Make the connection between yourself and the client, and lastly, ask if they have the time to talk. Many people are busy and might not have the time at the exact moment to have a lengthy discussion.
If they have the time then you can begin the discussion, if not, ask them a time that would better suit their schedule. Remember, a pleasant tone of voice and a quick introduction. The client will decide from there whether or not the conversation will continue at that time.
Tell Them Why You’re The Best Choice- There’s a fine line between being cocky, and being confident. You want to present the latter. You need to explain to them why you will succeed in the areas where other agencies have failed. Sell yourself to your client, make them understand, and admire all that you have done to be in the position that you’re in.
Tell the client about your certifications and why you’re passionate. Let them know that you’re educated, driven, and confident. Clients want to know why you’re the best.
Ask Them About Their Business- You should conduct proper research of your client before making the welcome call, but that doesn’t mean that you’re going to gather every bit of information that you need.
Prepare a list of questions for your client and get them involved in the conversation. For example:
- What is their profit per sale?
- Who are their best customers?
- Who brings them the most revenue?
- What are common mistakes that people make about their business?
The types of questions will give you a better understanding of their business while also making your clients happy. They enjoy discussing these things with an agency that truly cares about them.
Think About The Follow-Up Email While Wrapping Up The Call- If you get this far in the conversation with your client, that likely means that you’ve been talking for upwards of an hour. A lot of topics can be discussed in that amount of time, which means that small questions or concerns might fall through the cracks.
Think about sending a follow-up email that summarizes your conversation, while also ensuring that you are there for them if they have any questions.
A good thing to remember is that you are in the industry and they are not. There might be things that are easy for you to understand that they might not. Make sure that they understand that there is no such thing as a stupid question. Let them ask away, and answer everything.
The Early Stages Of A Relationship Are Crucial
This goes without saying, though it still needs to be said. The early stages of a relationship involve some growing pains. They need to get used to working with you and vice versa. So during this time make sure that you’re following up with them consistently.
You need to be constantly asking if they have questions or concerns. You want them to feel like they have a voice in the relationship, and that it isn’t just one-sided.
The welcome call starts the relationship on the right foot. Its importance is immense. Make sure that you study up on the client, present yourself, and ask them about themselves. Everyone needs to get involved in the call and this will set the precedent for the future of your relationship.