To Blog or Not To Blog?

 

I’ve been getting a lot of questions lately about blogging. Should we do it or not? What’s the benefit of it? When we do blog, what’s the best way to do it? As a digital marketing company providing white label partner services, we are very strong believers of blogs. We love content, so we love blogs. I wanted to show you the value of blogs.

I honestly believe that blogs are a huge addition and a much-needed aspect of any digital marketing plan. Not only will it allow you to put out relevant information in whatever industry you and your clients are in, but it also builds your brand. It puts you out there as the go-to person in that industry. We use our blogs to connect with people. We also use our blogs to let people know what’s going on, what should happen, what’s coming up, what just happened, where we’re going to be at, and what we’re going to be doing. There are things to look at when you decide to sit and write a blog.  We’re going to go through several different things that’ll allow you to maintain your blog and also allow you to elevate your business to the next level. It is possible for you to accomplish it in a time that works in your schedule with everything else you have going on as owners of digital marketing companies.

Can you answer “Yes?”

Do you see a reason for it? Every digital marketing company should say yes to that. I’ll go into some blog ideas here in a little bit but can you figure out a way to incorporate your blogs into your digital marketing plan? If you said yes, then doing a blog is for you. Are you able to write or record engaging blog posts that will bring people to your site and get them excited about whatever it is you’re talking about, or if not, are you willing to hire a blog writer? If you say yes to that, you also should do a blog. Do you have an out of the box thinking solution for anything, like a lawyer or a dentist, on how they can take themselves to the next level that you can write about on your blog? If you say yes, then you should do a blog. Do you have the time to keep up with it? We all know we have busy days. Are you able to schedule in time to do blogs?  You don’t have to say yes to all of these but you should say yes to some of them. And if you do, then doing a blog just might be the right idea for you.

What To Do & Not Do In A Blog

Let’s look at what we should and should not do for blogs in a small business. One of the biggest things that I always start with is: do NOT write on a subject that everybody else is hitting on. I know that’s kind of ironic. You want to be your industry leader, which means you should have already written about it. However, if not, don’t go to other people’s sites and say, “Hm, everybody else is writing about car accident victims, so I’m going to write about it to.” We want to build your brand as an expert in that subject. You know everything there is to know and people really should ask you for whatever questions. So you don’t want to write the same blog posts that other people have written. What you want to do is find that subject that is going to be refreshing for your audience. Is that always possible? No, it’s not. With that being said, what we want to do is take that subject that everybody else is writing about and put a different twist on it. You want that blog to help drive traffic to your site and keep them engaged. So if you’re struggling with figuring out what kind of a subject to write, sit down and just write about what it is you enjoy or what it is you bring to the table. You can bring blogs out of those ideas.

Strategy

There are two ways to write blogs. You have the Michael Killen way who is an amazing content creator over at Sell Your Service and has laid out blog writing really well. He has metrics of what you should do and all kinds of amazing things to help you do it. Another way is just to freestyle it. I don’t agree with the freestyle. I think you should outline how you’re going to build a blog out. You want to have a strategy when you go into writing blogs, don’t just write to write. I highly recommend doing outlines on your blogs. You know what you want to talk about but you’re just not sure how to do it. So outline what it is you need to do and how you need to do it. Then look at the blogs that you’ve written up to that point and see how you can tie into them. If you have ideas of what you want to do and just don’t know how to get them on paper, again, outline them out. Write them down, group them together if they can be grouped together, and then there are your blog posts.

Don’t expect that just because we build it, they will come. You will not have customers coming in just because of the blogs. You have to look at blogs as a tool. Just because you own a hammer does not mean you’re going to build a house. So blogs are a tool to help bring in that audience. However, they’re not going to do it all alone. You need to make sure that you have a strategy to promote your blogs, either through paid advertising, email marketing, sharing it to your social media pages, or using a company like Missing Letter for your clients. This will help you strategize on how you’re going to get this information out there.

Other Must-Haves

Make sure you have some really eye-catching graphics that link to your latest blog posts. You can do it manually, or you can use a software system like Missinglettr.  Content is huge when it comes to SEO. While you’re figuring out how to share all of these blog posts with people, you have to make sure that you do an extremely high level of SEO on your blogs. Just like the rest of your website, use the keywords and the phrases that you either know or you’ve had us help you out with. That’ll also allow them to potentially find your blog on Google.

If you’re in business, you have a niche that you work with. If you’re like Troy Dean or Michael Killen, you generally work with digital marketing agencies. You already know that industry. You should use your experience when you write your blogs. Another thing that you can do is write a blog that answers questions that you constantly get asked. So use your experiences as that starting point. You worked hard for it, you paid a lot of money to get to where you’re at, use it and then your blog will help you get the rest of the way.

Don’t just throw something up there. Don’t just throw up a long rambling blog that doesn’t help anybody with anything just so you can have content. Have a plan and know what you are going to talk about. Keep it simple. KISSS: Keep It Simple, Short, and Sweet. You don’t want to spend hours or days writing out 3,000 to 5,000 words. It doesn’t need to be that long. 1,000 to 1,500 words have their benefits because you’re consistently uploading blogs. If you’re only doing blogs once a month or once a quarter, then yes, you need to have a longer blog. But if you’re doing two a month, then 1,000 words are fine. Anything above that is really unsustainable when you have a business to run and you’re trying to write 4 to 8 blogs a month on 3,000 or 4,000 words. Sometimes there is a reason that it’ll take you 2 to 3,000 words to make a point. However, it is getting difficult for you to get a user’s attention span to stay with you. So make sure that it’s engaging and it’s as long as it needs to be.

We’re not all content experts. We don’t all write for a living, so if you have the ability, definitely reach out to our content team. We can get you set up. We can help figure out some ideas to get you started. So thank you so much for tuning in and reading this. And the next one we will catch you on the flip side and I look forward to speaking to you guys some more. Thanks so much, have a great day you bearded wonders.

 

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