Diving into Local SEO Blog Series #4 – GOOGLE MY BUSINESS

05/07/2021 | ,

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What Is Google My Business And How To Create A
Listing?

Google My Business is a great way to attract visitors. It’s even more effective if you have a physical location. Studies show that four out of every five internet users, use search engines to lookup local businesses. The businesses with a Google My Business listing were visited within the next day. Yes, you’ve read that right. There are over 100 search engines available online. That number does seem astronomical when you take into consideration the fact that we probably only use a handful.

To get started you need to verify whether or not your business already has a listing. To do this just Google your business and see if it appears on the side. You’ll have to click “claim your listing” if there’s already one made, if not, you’ll have to go to the Google My Business page click “Manage Now” and “Add your business to Google”

Once you do this, you’ll have to fill out the form. Make sure not to leave anything blank. Put all the information in that Google is asking, it’ll only help you later on. Then when you’re finished you’ll have to verify your listing through email or text.

When you receive reviews, always thank them. Keep the engagement going. This will give you a better chance of ranking high.

By adding a listing with GMB, you’re making yourself available. You can be seen, and with all of the information you provide, it’ll make it extremely easy for users to contact you should they have any questions or concerns.

This list is going to go through the top seven search engines, and why they’re the best of the best. You’ll already know a few of them and probably use them on a daily basis, but there might also be some surprise as well.

What Are Local Citations?

Local citations are all of the places that your business’s information can be found online. Things like address, phone number, and location. When dealing with GMB you need to make sure that the information you fill out for your Google listing matches all of the other sites that might contain similar information.

There are tools that you can use to check this, or if you don’t have that information on a bunch of different platforms, you can just check your 

What Are Local Reviews?

Multiethnic business people giving thumbs up in meeting

Local reviews are a major factor in boosting your rank on Google. If your business has a bunch of positive reviews then that shows more credibility towards your business. A big part of Google’s algorithm is credibility.

You can do some work in order to get some reviews. If you’ve had a positive experience with a customer you can let them know how much a review would mean to you. You can also send out some emails, or messages on Facebook after dealing with a customer.

Nothing looks better than local reviews for your listing. A bunch of five-star reviews are sure to intrigue those who have looked up your business.

Practicing Local SEO Right

You can’t take shortcuts when practicing Local SEO. You need to put in the work to ensure that all of your information is accurate across all platforms. You also need to make sure that you’re staying active on your website, and social media.

Engagement is key. If you get reviews, make sure to thank them. Even if you get a negative review, respond with ways that you can fix their problem. Even if users see a negative review, they’re likely to click on it in order to see how you’ve responded. If there’s a problem, fix it. If they’re satisfied thank them.

These are the ways that you’re going to stay relevant on Google.

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