Your business’ website is an extremely powerful tool. When used and managed correctly, your website can help you capture a worldwide audience of millions of people. In order to do that, you must have an SEO(Search Engine Optimization) strategy in place that will push your website to the first page of Google results and attract more traffic to your site
Why use local SEO?
The aim of local SEO is to target a specific location so that a business ranks on search engine results in that area. All in all, local search engine optimization uses various techniques and tactics to improve your business ‘position on local search rankings.
A local business website should aim to top the local search rankings. For example, a sushi restaurant in Chicago should aim to be the first to pop up on the results when a potential customer looks for “Japanese food near me” on Google. These results can only be achieved when SEO is done properly.
With all of the different ways that Google ranks websites, it also considers how many people are looking for businesses right where they are located. Google also automatically takes into consideration the user’s location when conducting a search, even if the searcher does not add in words like their location or “near me.” By simply googling Mexican food, Google will pull up a list of places near you, no extra words or location needed. As more and more users turn to their mobile devices to conduct searches, more businesses are finding just how necessary it is to be visible to these users to attract a wider client base and in turn, more business.
Things to consider when optimizing your website for local SEO
Claim your Google My Business Listing
Statistics show that Google holds about 74.54% of the search engine market share, making it the most popular search engine used worldwide. With this in mind, it is imperative that you claim and optimize your Google My Business (GMB) listing. This is the listing that appears when a user searches for your company name, location, information, or relevant local keywords on Google. These listings also appear in Google Maps. To make the most of the free service, add as many details about your business as possible. Here is the minimum you should add to your GMB listing:
- Company Website
- Hours of Operation
- Customer Reviews
- Popular Times
- Company Logo
Use customer reviews to your advantage
Reviews validate how good the products or services of a business are, it also authenticates a business ‘claims. Google agrees with this and recommends establishments with higher ratings more. People want to choose a business that has a good reputation and that goes above and beyond to serve its customers. In fact, 88% of local consumers trust online reviews as much as personal recommendations. As local SEO tactics work to increase your visibility on search engines and map listings, you want to put your best foot forward by presenting web users that get directed to your website or your GMB post with stellar reviews from raving past customers so that the web visitors see no other option than choosing your company to meet (and exceed) their needs.
Contact page content
Your contact page should contain the same information you submitted to Google My Business (address, phone number, and hours). It should also contain an email address or contact form for customers who prefer email to voice calls. Other things to include are directions to your brick-and-mortar location. These driving directions not only help prospective customers but also help Google identify the markets you serve. Include an embedded Google Map too, because Google may track clicks for driving directions as a ranking factor.
If you’re a Service Area Business, your contact page should mention the major surrounding towns and cities that your business serves. You might even consider building a unique page for each of these major towns and cities.
Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. In addition to talking about your products or services, you should include your city and state or metropolitan area as part of these keyphrases too.
Local search is growing more than ever before. In order for your business to get the most out of local SEO, it’s important to not only keep up with the changes but to stay ahead of them so that you can drive the most traffic to your website and create the newest business in terms of clients and sales.