Here are the TOP 7
Yes, you’ve read that right. There are over 100 search engines available online. That number does seem astronomical when you take into consideration the fact that we probably only use a handful.
This list is going to go through the top seven search engines, and why they’re the best of the best. You’ll already know a few of them and probably use them on a daily basis, but there might also be some surprise as well.
This is certainly no surprise to anyone. 75% of users use Google as their preferred search engine. Google has a lot to offer in terms of search results. With its algorithm constantly changing to better suit different users, the results are often going to be just what you were searching for.
The only cons are that the heavy traffic that Google receives every day, makes it the hardest search engine to get a high rank on. If you’re a business looking to get noticed, Google can be tricky.
Organic methods are far too competitive and paid methods are more expensive than on any other search engine. But that’s the price when it comes to getting noticed on the world’s most popular search engine.
Amazon is a monster in the e-Commerce world. It is now twenty-five years old, making it one of the first major companies to sell products online. Last year, over half of online sales began with Amazon, not Google.
Same as Google, the pros and cons are pretty similar. The pros of course, lie in the heavy traffic that Amazon receives every day. If you’re selling goods and you want them to be seen, millions of people are on Amazon every day.
The price of putting your products on Amazon can be costly. For smaller businesses starting out, it can be hard on their budget.
You also need to get sales and good reviews once your products are up, in order to hold your ranking. So if you spend the money to get your products on Amazon and they don’t sell, you can be looking at a loss of money.
Last year Facebook earned over 2 billion searches a day. This put the social media platform ahead of Bing for searches. There are 1.5 billion active users on Facebook. This makes it the go-to hub for those who are looking to promote their products or services.
Again, the pros and cons lie in traffic and price. The people are there. All hours of the day users are scrolling Facebook. But the price for ads can become a little heavy, and some argue that finding a target audience is trickier on Facebook.
On Facebook, you’re more likely going to find people who were just scrolling by and saw your ad. It makes your campaign less targeted but not necessarily less productive. You can still be very successful on Facebook.
YouTube was founded in 2005 and subsequently purchased by Google. People watch over a billion hours of YouTube per day. Yes, per day. So it’s safe to say that people are there, and exposure for your brand is certainly possible.
With all of the search engines on this list, you’re looking at major competition. This can lead to pricey methods that you might not want to incorporate. 300 hours of YouTube videos are uploaded every minute. You’ll need to be pretty creative if you want to stand out.
Video marketing is massive right now, and if you can find ways to do it properly, you can gain massive exposure. It isn’t always easy though. The competition is fierce and attention spans are getting shorter and shorter.
Bing is another great search engine that often gets left in the dust of Google. But they control a good market share. As of now, they are powering about 33% of searches in the US. Not as big as Google, but still a good place to market your business.
That is one of the pros of Bing. The competition isn’t nearly as fierce as Google, and the algorithms aren’t nearly as complicated. This can make it easier to figure out ways to make it to the top of the first page while spending less.
You might be looking at a higher ROI when using Bing. It’s still a search engine that is used in many different countries every day. Don’t forget about it.
Baidu isn’t very well known in North America but it is the most dominant search engine in China. This is essentially the pro and con of dealing with Baidu. It only gives access to one market but that market is huge.
But you need to remember that Baidu, isn’t just the Chinese version of Google. Its algorithms are different, as well as almost everything else. This means that in order to gain access to this market and have it work to your benefit, you’ll need someone on your team who truly understands that market.
Yandex was started by two Russian developers in 1990. It wasn’t until 2011 that they went public at the New York Stock Exchange. It’s a big search engine in Russia, powering over half of searches in the country. Much like Baidu, the algorithms are less sophisticated, making it easier to figure out the best ways to get to the top of the page. However, there’s also some bad news when it comes to Yandex. The algorithms that they do use, rely heavily on location. This can make it tricky for outsiders who are looking to get their business to the top.
There Are Always Going To Be Pros And Cons When It Comes To Marketing Your Business
This is just a fact. There’s no foolproof method of growing your business with the help of a certain search engine. They all come with their benefits and their downfalls. It’s up to you to weigh them and decide what works best for you and your team.