HOW TO GROW YOUR DIGITAL MARKETING AGENCY

05/15/2022 |

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Growing your digital marketing agency is the key to your company’s success. The internet is where people find the businesses that they want to work with. If you don’t have a strong digital presence, you’re missing out on a massive market.

Now, it’s one thing to create some social media profiles but building your agency takes time and it takes dedication. It isn’t going to happen overnight, but with persistence, you can grow your digital marketing agency without spending a fortune.

Here are some of the best ways to help you grow your agency.

Start In Your Area

In the digital world in which we currently reside, it can be hard to figure out where to start. The whole world is out there, and how do you come up with a strategy that is going to grab people’s attention.

To save yourself from getting too overwhelmed, start in your own area. Make sure you’re taking care of the locals before trying to expand. This way, depending on where you live,  you’ll be going up against less competition and you’ll be able to gradually start building.

Target your ads, and conversations toward locals. This will help you in the long run as well, because the more locals that give your business positive reviews, the more likely your page will get to the top of a search engine.

Choose A Niche That You’re An Expert In And Focus On That

Although there’s a strong chance that your marketing agency has many different niches, try and focus on one or two that you’re the best at. The reason is simple, just saying “choose this marketing agency” is too broad, and doesn’t zero in on why people just choose your agency specifically.

Find something that you do better than anyone and use that angle on your marketing strategy. Specific people need help with specific problems. Give them specific solutions. This is a way to separate yourself from your competitors.

Develop An Inbound Marketing Strategy

You’ll need to set aside some funds in order to create an inbound marketing strategy. Your potential clients are out there, but they’ll never find you if you don’t give them the chance. By creating an inbound marketing strategy, you’re making sure that your brand’s name is out there. 

Put a little money into PPC (pay-per-click) advertising, and SEO. These are great ways for people to find you. Choose targeted keywords that will reach the clients that you’re looking for.

Get yourself on different social media platforms. You don’t need to be on all of them, just the platforms that you feel will help your business. Facebook and Twitter are both platforms that most businesses are using because they have the most users.

LinkedIn is another great platform to get on if you’re looking at connecting with other business professionals. There are many platforms to choose from, find the ones that work for you, and stay consistent and engaging with content.

Develop An Outbound Marketing Strategy

A strong outbound marketing strategy is just as important as an inbound one. Instead of always trying to draw clients to you, you can also take the initiative to go out and find them. Some people/businesses don’t like the approach of cold calls and emails but there’s no denying that they have an effect.

You can even create a strategy around cold calls and emails, where you’re only targeting those who might have some form of interest in your marketing agency. This way it doesn’t come off as spam, but more a pull in the right direction.

This works with messaging on different social media platforms as well. Try not to copy and paste a similar message to each person. Make it personal, address them by name, and also address a specific issue that they might be having based on what you know about them. 

Reasonable Pricing And Special Offers

Pricing is very important. Especially when you’re starting. You don’t want to charge through the roof, because if the price isn’t any different than a well-established marketing agency, your client will go to them.

Offer some cheaper prices at the beginning, and even throw in a special offer. A free SEO audit, or a free consultation. Don’t just ask for money right away. Show the client how knowledgeable you are first.

By following these steps, you can begin to grow your digital marketing agency and start bringing in clients and revenue. 

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